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I help companies, founders, and creators get noticed, get covered, and get talked about.

I’m Colby Hall — founding editor of Mediaite, co-founder of NarrativePrism, Peabody Award winner, and a media executive with thirty years of experience building content operations and brands that punch above their weight. I’ve appeared as an on-air contributor across every major cable news network, including three years as media contributor at NewsNation. I know how editorial decisions get made because I’ve been making them — and answering for them — from both sides of the camera.

Most companies producing content today are getting ignored. Most launches don’t land. Most founders are invisible in the conversations they should be shaping. I help fix that.

The work draws on fifteen years running one of the outlets that decides what breaks through and what doesn’t. I’ve watched ten thousand attempts to earn coverage, attention, and cultural traction — and I know, with unusual specificity, what works and what doesn’t.

What I do

Sharpen content programs that aren’t producing returns.
If you’re publishing a lot and seeing little, the problem usually isn’t volume. It’s editorial judgment about what’s worth saying in the first place. I help companies figure out what to say, who it’s for, and why anyone should care.

Build founders and executives into voices people pay attention to.
Sharper positioning, smarter content, better instincts for what travels. The leaders who break through aren’t louder — they’re better edited.

Map where the conversation is going before it gets there.
Narratives form, spread, and collapse across the media ecosystem in patterns most companies can’t see in real time. I work with clients to identify which framings are gaining purchase, which voices are driving them, and which outlets are amplifying which arguments — then position accordingly. This work draws on NarrativePrism, the narrative intelligence platform I co-founded, which decomposes coverage across thousands of sources into claims, frames, and voices. It’s the sharpest tool of its kind for understanding how a story is actually traveling.

Design announcements and launches for maximum pickup.
When the moment matters — a product launch, a news beat, a campaign — I help shape it before it goes out the door, with an eye on how it will actually be received, covered, and shared.

Senior editorial judgment, part-time.
A CCO-level voice in your operation without the full-time hire. For companies that need serious editorial thinking in the room but aren’t ready to staff it permanently.

Past work includes branded content and content strategy for iHeartRadio, Google, Jeep, Fiat, Snapple, Airbnb, and Jet.com. Detailed portfolio available on request.

Selectively taking on new engagements. Based in New York.

colby@aught.com · LinkedIn · NarrativePrism

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