Airbnb (Audio)
Airbnb needed to translate their very successful video campaign to an audio format. The challenge was to create an iteration that worked just as well in a different medium but didn’t fall into cliched techniques of traditional radio spots. Listen to the end results: Link 1, Link 2, Link 3.
Airtime Live
The group video chat platform was eager to launch a content strategy and Aught Studios was brought to oversee the entire content department, which included creative development, production, and operations. In just six months time, a 30-hour slate of primetime original and vertical programming had been developed and gone live and had so much success that the application itself could not manage the traffic and consistently crashed. Watch a sizzle reel of Airtime Live here.
Brooklyn Heights Montessori School
Brooklyn Heights Montessori 50th Anniversary
Brooklyn Heights Montessori is a Pre-K through 8th Grade independent school in Cobble Hill Brooklyn. The goal here was to create a video that both served as a celebration of 50 years of great growth and tradition, but to also have something that could be used as a marketing tool that was in line with the Montessori pedagogy of being a “guide on the side” and not a “sage on the stage.” This video was created through a partnership with Fly on the Wall Production company who has done extensive work with the American Montessori Association. (Aught Studios provided this work pro bono.) Link
Fiat Motors and iHeartRadio
Fiat Sponsored Taylor Swift Experience
Fiat underwrote the once in a lifetime experience for two of Taylor Swift’s biggest fans — the chance to fly to her Bay Area concert in a private jet and meet the world biggest pop star backstage. This was done in conjunction with the launch of their new model the Fiat 500. As such, this behind-the-scenes video was produced in a manner that married glamour shots, car shots, and concert footage. LINK
Google Chromecast
Google Chromecast Sponsored Jingle Ball
Google’s streaming device Chromecast was eager to reach the millions of young attendees at iHeartRadio’s Jingle Ball Tour. We partnered with performer Charlie Puth to create a “real-time” and “backstage” conversation with host Paul Costabile in which they watched viral videos via Chromecast LINK
iHeartRadio Original Content
The world’s largest media company was sitting on a treasure trove of unused promotional assets featuring some of pop music’s biggest stars. So instead of letting this material go unused, Aught Studios crafted a new feature series that documented an artist’s rise from obscurity to fame and fortune (and everything that goes with it) in a series titled My Journey. An example of which you can see here.
JEEP
JEEP Sponsored iHeartRadio Music Awards
iHeartRadio’s Music Awards launched a new award category in conjunction with the launch of their new Renegade model. As such, we collaborated with both client, agency, and NBC to come up with a digital campaign that felt equal parts guerilla and professionally produced. Watch the video here.
Jet.com
Aught Studios collaborated with Jet.com on a number of creative branded content initiatives:
Jet.com Cart Lineup: The online retailer and subsidiary of Wal-Mart had a simple goal: create lo-fi short-form videos that encouraged shares on Facebook. We created the ‘Cart Lineup’ featuring real-life Jet.com supply-chain staffer “Joe from Jet.com” and produced a monthly series of videos designed to inspire users on what to purchase seasonally. The campaign ran for over a year, was optimized for Facebook’s 1×1 aspect ratio, and had terrific success in terms of viewer shares. Watch an example here.
Jet Innovation Time: Jet.com takes incredible pride in a work culture that finds harmony in innovation and creativity as well as a balanced approach to both work and life. Once a year they hold a hackathon in which inspired employees team up with individuals from all over the company to create new and interesting projects. The goals are to both to create new and interesting features and to inspire staffers to think differently. Aught Studios attended one such event and memorialized the event for Human Resources department. Watch the video here.
Jet.com Personalized Welcome Video Jet.com realized that the most critical moment that in a user’s lifetime relationship with the brand was at their initial purchase. To assuage the potential stress of ordering products from a new provider, Aught Studios recommended the strategy of creating a series of custom welcome videos to be sent to first-time users immediately after shopping. Aught shot, produced and post-produced over 1,000 versions of this video designed for 95% of all of Jet.com’s shoppers’ names. Watch an example here.
Snapple NY Campaign
Snapple approached iHeartRadio for an integrated media plan based on their #LoveSnapple NY campaign. A seven-figure media buy needed a compelling and fun branded content video to drive traffic to, so we came up with a series of improvised moments in a manner that captured exactly what the brand was looking for. You can see the video here.