Fiat Sponsored Taylor Swift Experience

Fiat underwrote the once in a lifetime experience for two of Taylor Swift’s biggest fans — the chance to fly to her Bay Area concert in a private jet and meet the world biggest pop star backstage. This was done in conjunction with the launch of their new model the Fiat 500. As such, this behind-the-scenes video was produced in a manner that married glamour shots, car shots, and concert footage. LINK