NarrativePrism
The media landscape has gotten too large to read.
That’s the problem NarrativePrism was built to solve. It surveys thousands of outlets in real time and produces a continuously updating editorial brief — showing which framings are gaining traction, which are collapsing, and which voices are driving each shift across the partisan spectrum. The result reads closer to the morning brief at a serious research desk than a media monitoring feed.
Full product documentation, the methodology, and a live brief on political coverage are at narrativeprism.com.
This page is about something else: why narrative intelligence is most valuable when it’s wired into a strategic engagement, not just licensed as a tool.
Why it works inside advisory
Even sophisticated readers, looking at NarrativePrism for the first time, ask the same two questions: what should I be paying attention to right now, and what should I do about it?
The platform makes the conversation legible. The advisory engagement answers those two questions for your specific situation, continuously.
A few examples of what that looks like in practice:
A public figure managing the fallout from a high-profile book.
A politically charged memoir hit the discourse and the narrative landscape shifted hourly — new framings spreading across the partisan spectrum, established allies pulling back, unexpected voices entering the conversation. NarrativePrism surfaced the emerging frames in near real time and tracked which voices were breaking from the figure’s established positioning. The communications team used that read to decide which fires to fight, which to let burn, and where to preempt before a frame hardened.
A consumer brand contending with a politically charged service incident.
A single franchise location’s decision to refuse service to a controversial group escalated into a national flashpoint within hours. NarrativePrism mapped the specific framings forming across partisan ecosystems — the audiences activating, the voices driving each side, the adjacent narratives attaching — so the brand could respond to the actual landscape, not the one they’d assumed.
A news executive working to close a generational intelligence gap.
Senior leadership at a legacy news organization was making decisions about coverage and audience without visibility into where the conversation had actually moved — onto social platforms, niche outlets, and influence channels they didn’t read. NarrativePrism delivered a continuous read across that broader ecosystem, broken down by voice, outlet, topic, and partisan position. The executive stopped relying on second-hand inference about the conversation outside the newsroom.
Three things happen when NarrativePrism is built into an engagement that don’t happen with a standalone license:
The configuration is the strategy.
Choosing the right voices, sources, and topics to track is itself a positioning decision. I configure deployments based on the strategic question the engagement is trying to answer.
The reading is the deliverable.
Briefs require interpretation against your specific situation. I do that translation continuously, so the platform’s outputs become decisions, not reading material.
The platform sharpens the rest of the work.
Content strategy, founder positioning, launch design, crisis preparation — every engagement is improved by knowing where the conversation is going. NarrativePrism makes that part of the standing operating picture, not a separate project.
Two ways to engage
As part of an advisory engagement through Aught.
NarrativePrism is built into the work. Configuration, interpretation, and strategic implications come bundled. The right path for organizations that want intelligence translated into decisions.
As a standalone enterprise license.
For organizations with internal teams (communications, policy, intelligence, strategy) who want narrative intelligence as an in-house capability, the platform is licensed directly through NarrativePrism. Details at narrativeprism.com/pricing.
Built where the stakes are highest
NarrativePrism was built and proved out on political coverage — tracking how regulatory debates, policy fights, and political events form into competing narratives across thousands of outlets in real time. Politics is the hardest tracking job in media: high-velocity, high-stakes, deeply fragmented across partisan ecosystems. If the engine works there, it works on anything narrower.
For a live example, see the political brief at narrativeprism.com.
To discuss an engagement
The right time to understand a narrative is before it has fully formed. When your organization is approaching a moment that matters — a launch, a policy fight, a competitive shift, a reputational pressure point — contact colby@aught.com.
For direct platform licensing, the NarrativePrism team handles inquiries at narrativeprism.com/contact.